Froyo Brand for a more mature crowd

#tbt! Last week we shared Top This! and this week we’re throwing it back to our branding for The Yogurt Bar.

The challenge for this frozen yogurt bar was to emphasize the fact that there was WAY more than just frozen yogurt. We made sure to include the additional offerings as part of the overall design. Our goal was make sure that the logo was vibrant and fun without being too youthful. The color palette chosen for this brand identity was carried through each of the marketing materials to the location itself.

 

Frozen Yogurt Chain

#tbt! We love a good Throwback Thursday. Here’s a look back at Top This!

Top This! Frozen Yogurt & More had been searching for some fun and fresh branding to reflect their delicious business. We worked with this Pennsylvania-based frozen yogurt chain to create a tantalizing, fruit-filled logo (both in a bowl or on its own). The branding evolved as we carried the tasty-looking, bright fruit and chocolate chip theme from printed materials to in-store signage.


 

#21 Design a Graphic of Your Favorite Quote

This week’s 31-Day Design Challenge features Corey Pontz. Corey is the Creative Principal and owner at CWP Design Studio. Not only is she the backbone of her company, but also a very creative, innovative and skilled designer. Corey recently volunteered for the AIGA Mentorship Program, where she helped to mentor an entry level designer. At the end of the mentorship this summer, everyone was asked to design a postcard with their favorite design quote. For the 31-Day challenge, Corey created an additional postcard from another guru in the branding and design space that inspires her.

Stay tuned for more! #31daydesignchallenge