The team at Fitrition United (fondly referred to as FitU) came to us with a passionate idea and business plan. The personalized gym experience combines expert fitness training with a customized nutrition plan. We helped them to come up with a name, brand strategy, visual identity, and online presence. While the debut of the gym was not what anyone expected, due to COVID-19, the co-founders created a daily, robust Facebook Live workout. And, now, their mobile gym unit, The Beast, is out and about in full effect!