Archean Capital Partners

  • Branding

Archean Capital Partners (Archean) is a joint venture between Veritable, L.P. and Moelis Asset Management LP. Archean invests in portfolio managers in order to help them launch new, independent firms. The partners were looking for a modern logo that showed both strength as well as growth; a reflection of their mission. Our design solution was to structure the icon in the form of a mountain that sits in fields of green. The mountain also took on the subtle shape of the letter “A” for “Archean” as well as “V” and “M”, the initials of each of the partnering firms. To complete the brand identity, we provided the team with font selections and an extended color palette as part of their brand book.