AudioCARE Systems, a company focusing on patient communications, came to us with the brand messaging that needed to be updated for current times. While their business had, in the past, been conducted mainly through the telephone, it now incorporated computers and the Internet. Their original logo referenced a telephone keypad and the symbolic healthcare blue cross. We decided to focus on the blue cross and the idea of connectivity, both traditional and modern. Using the brand design as a starting point, we furnished AudioCARE with a new state-of-the-art website, a video to help promote their services, and supporting marketing materials.