Graham Media Partners, our go-to for social media, marketing and PR, needed a modern yet approachable brand presence for their new venture. The savvy husband and wife duo have a wealth of experience that they bring to the table and needed a corporate identity that showcased that. We came up with a mark that helped to situate them in their professional happy place, the startup/small business sphere. We wanted to balance the techy startup vibe with some human elements, and so, the icon is reminiscent of a thumbprint. By combining hard edges and with soft curves in the marketing materials, we aimed to strike a balance between sharp and approachable.