Jerry’s Kitchen

  • Branding
  • Featured
  • Web Design

Business owner, Scott Kaplan, wanted to create a food truck that paid tribute to his grandfather, Jerry.  Jerry was a guy with a good sense of humor, so Scott wanted to keep the palette and design elements fresh and fun.  After sifting through a number of photos, we created a caricature that captured Jerry’s fun-loving spirit.  We started with the basic identity and color palette and then extended it to include marketing materials, web and social media design, as well as the obvious…food truck wrap.