Jewish Family Services of Delaware came to us with the challenge of needing a new look and feel that was strong but subtle. We freshened up their logo mark, color palette, typefaces, website graphics, and marketing materials. We also worked with JFS on their refugee integration initiative. They were operating for a few months without a name and realized that a naming and positioning system was needed for the high profile effort, which involved many community partners. We worked with JFS Delaware to create a name, give them language to speak about the initiative, direction for promoting on social media outlets, as well as the assignment of partner titles.