Greene Street: Wear it Forward

  • Branding

Greene Street, an upscale chain of consignment boutiques, was looking for a way to convey all of the unique selling points that their stores embody. We came up with a campaign slogan of “Wear it Forward” which helped to clarify their mission in one simple phrase. We gave the slogan its own design so that wherever it is applied, it would help to strengthen the brand recognition. Through some clever wordsmithing, we told the story of consigning and its positive effect on the environment.