Ziksana’s tagline and motto is “Play to learn. Learn to lead.” The idea of using playfulness to learn had to be prominent in the design aesthetic of their brand. We created an abstract icon of a brain out of bright, overlapping colors. We added white lines to symbolize “thought” to help complete the concept of learning. Since the colors, circles, and wavy lines created such a strong brand message, we continued using those elements throughout the company materials.