Background
In accounting, balance is everything—and for J. Cohen CPAs & Advisors, that principle extended to their brand as they sought a website that conveyed both polish and connection.
J. Cohen CPAs & Advisors came to us looking to modernize their online presence. Their previous website had become outdated and no longer reflected the firm’s scope of expertise. They wanted a professional, easy-to-navigate site that would help attract new clients while communicating their approachable nature and credibility. The goal was to present themselves as a small team with big-firm knowledge and resources.
Challenge
Refresh an outdated website to better convey the level of expertise, trust, and relatability the team had built with clients and peers.
Solution
We created a streamlined site with simple navigation, clear structure, and a design that balanced sophistication with warmth.
Results
The website became the foundation for the firm’s brand refresh, giving J. Cohen CPAs & Advisors a cohesive, credible presence.
Challenge
Refresh an outdated website to better convey the level of expertise, trust, and relatability the team had built with clients and peers.
Solution
We created a streamlined site with simple navigation, clear structure, and a design that balanced sophistication with warmth.
Results
The website became the foundation for the firm’s brand refresh, giving J. Cohen CPAs & Advisors a cohesive, credible presence.
The Objective
The website needed to do more than update the firm’s look; it had to strengthen how they were perceived.
We set out to create a site that reflected their deep experience and accessibility while introducing a contemporary design system that could grow with them. The goal was to elevate their online presence to match the level of service and expertise they were already known for.
Website Refinement
Streamlined digital experience that reflects expertise
The redesigned site introduced a structured visual system built around a refined color palette, modern typography, and simplified navigation. This framework brought clarity and consistency to every page, making the firm’s expertise easier to understand and reinforcing a polished, trustworthy presence.
J. Cohen’s refreshed presence now reflects its balance of expertise and personal attention, positioning the firm among Philadelphia’s well-respected accounting and advisory leaders.
Color palette & Typography
Navy
Light Blue
Gray
Red
White
Oswald Bold
Oswald Regular
Merriweather Regular
Challenges & Accommodations
Rebalancing their digital presence required more than a visual refresh.
The website needed to reflect the firm’s growth and evolving capabilities, without tipping the scales away from what makes them approachable and client-focused. The challenge was to communicate trust, credibility, and depth of expertise while preserving the warmth and accessibility clients value most.
Outcomes
The updated online platform supports both visibility and growth.
The redesign elevated the firm’s digital presence, aligning it with the quality of its work and reputation. Since launch, J. Cohen CPAs & Advisors has continued to expand and earn recognition across the region, including being named among Philadelphia’s fastest-growing firms.
