Blog | CWP Design - Brand Strategy & Design for Multigenerational Brands

Blogstrategic2023-08-31T05:47:04+00:00

Who Run CWP? (Girls!)

It’s Women’s History Month, and CWP Design has not one, but two reasons to celebrate! CWP was recently named among... Read More

Brand Design, Digital Design

The Chicken and Egg Conundrum of Rebranding

Accessibility, Brand Design, Multigen Branding

How To Build A More Inclusive Brand

Brand Design, Digital Design, Multigen Branding

Different, But The Same: Creating Effective Content For A Multigenerational Audience

Brand Design, Digital Design, Newsletter

Why Can’t AI Fold My Laundry?

Accessibility, Brand Design, Digital Design

5 Reasons Why It Makes Sense To Say “No” To A Client

Brand Design, Multigen Branding

Reframing Pop Culture With a Multigenerational Mindset

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#ThrowbackThursday to one of our most memorable lo

Not like we need another excuse to feed our plant

Not like we need another excuse to feed our plant addiction, but we’re leaning into Mother Nature extra hard today for Earth Day. Our connection with plants sparks creativity and brings a sense of tranquility to our work, helping us breathe easier (both literally and figuratively).

Our team values sustainability, and we’re always looking for small but impactful measures to make a positive difference. As we celebrate our planet– whether through continuing everyday green habits or adopting new sustainability practices– we hope everyone has a chance to get outside and appreciate the awesomeness of Earth today!

#CWPDesign #EarthDay2024 #SustainabilityAtWork

#Accessibility: A short video pans across rows and rows of endless tulip fields, showing vivid blooms in red, pink, white, yellow, and purple. The cover image shows a woman with a warm smile is taking a selfie in front of vibrant tulip fields. She has dark hair, clear skin, and is wearing a yellow jacket with a striped lining. The tulips behind her are in full bloom, showcasing a vivid array of colors—predominantly pink, with stripes of yellow and white tulips extending into the distance. It’s a sunny day with some clouds in the sky, and there are trees lining the horizon behind the colorful floral display.

#ThrowbackThursday to when we redesigned the brand

Today we celebrate World Art Day, because CWP Desi

Today we celebrate World Art Day, because CWP Design wouldn’t exist without artistic creative expression! Founder Corey Pontz was captivated by the joy of art from a young age, after her early introduction to a smock and some finger paints. Imagination, exploration, and experimentation fueled a desire to create. From her first art classes to the sophisticated technology we use today, our journey reflects remarkable growth from those initial strokes of genius. The mediums have evolved, but our enduring passion for art continues to drive our commitment to innovative design.

#CWPDesign #GraphicDesign #BrandIdentityDesigners #WebDesigners

#Accessibility: This is a sped-up video reflecting a computer screen that shows the graphic design creation of an image in celebration of World Art Day. The cover image is an illustration of the Earth with a painter’s hat, holding a palette and brush, next to an easel with a sign saying “WORLD ART DAY!” on a vibrant pink background.

Yesterday was National Pet Day, but we believe pet

“Ideas won’t keep: something must be done abou

“Ideas won’t keep: something must be done about them.” -Alfred North Whitehead

In graphic design, there’s the thinking and the planning, and then there’s the doing– taking a blank canvas and creating something custom and unique. We love to let our imaginations run wild, and then rein them in with thoughtful execution. Fleeting ideas can be captured in timeless masterpieces.

#CWPDesign #GraphicDesign #PhillyGraphicDesigner #GraphicDesignIdeas

#Accessibility: A bright green background with a maroon pulsing lightbulb and navy blue text that reads “Ideas won’t keep: something must be done about them.” -Alfred North Whitehead.

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