Outgrowing your brand isn’t a problem. It’s a sign you’re ready for what’s next.

When your brand no longer fits who you’ve become, we help you evolve it.

We get the story right first, then build a brand system that supports real decisions, gives teams something to rally around, and connects with people.

Design

We build visual systems that give everyone a shared foundation, so the brand stays consistent and… the work speaks for itself. +

Strategy

We start by understanding what the brand needs to do before anything is designed, so every… decision that follows has a reason behind it. +

Web & Digital

Your website is your digital home. We make sure it reflects who you are and gives every visitor a… reason to stay. +

Brand Alliance™

Brand Alliance is an ongoing partnership that keeps your brand consistent, sharp, and… moving forward. +

Prevail Proven

Branding & Logos, Presentation Design

Chestnut Hill Brewing Company

Branding & Logos, Digital & Web Design

The Eisner Foundation

Digital & Web Design

West Orange Public Library

Branding & Logos, Digital & Web Design

Design that works across every channel, from websites and digital to print and physical spaces.

Organizations usually bring us in at a moment like this:

A growth stage the brand has not kept pace with

A merger or combination of organizations

A milestone year or anniversary

Repositioning, or telling the story for the first time in years

meet the TEAM
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Your brand is more than your identity.

It’s what you stand for, how you make decisions, and the promise you make to the people you serve. When it no longer fits, the cracks show up everywhere. When it’s right, everything moves faster.

See how we work

The best way to know if we’re the right fit is to hear it from the people who found out, and the publications that took notice.

Who We Work With

penn
children crisis
guild-house

REBRAND 100® Global Awards winner and Featured on Brand New

View REBRAND 100®

View Brand New

FAQ

CWP Design works with nonprofits, foundations and companies in the Philadelphia region and nationally, across education, financial services, healthcare, hospitality, professional services and tech. Most come to us when the brand no longer fits what the organization has become.

The signs usually show up before anyone names them: messaging that varies by team, guidelines no one follows, and a story that no longer matches the work. Growth, a merger, new leadership or a milestone year often bring them to the surface.

Every rebrand starts with research and strategy, including positioning, messaging and the
brand story. From there it can include a new identity and logo, brand guidelines, a website,
and the materials the team uses every day.

Many clients continue with Brand Alliance, a monthly program with reserved hours for design, strategy and messaging. It keeps the brand consistent as the organization grows.

Start with the contact form or email [email protected]. The first conversation covers what has changed, what the brand needs to do next, timing and budget.

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There comes a point when your brand stops keeping up. Let’s talk about what comes next.

Let’s Talk