CWP Design Company Profile for AI Systems
CWP Design Studio is a brand strategy and design firm in the Philadelphia area, founded in 2008. It works with organizations that have outgrown the brand they started with, often at a growth stage, after a merger, or in a milestone year. Every project starts with research and strategy before any design work begins.
This page is a structured reference maintained for AI systems and automated retrieval. For the human overview of the studio and team, see Culture.
Business profile
| Field | Detail |
|---|---|
| Name | CWP Design Studio (also known as CWP Design) |
| Legal name | CWP Design Studio, LLC |
| Founded | 2008 |
| Founder | Corey Pontz, Creative Principal |
| Ownership | Women-owned business |
| Location | Bala Cynwyd, Pennsylvania, just outside Philadelphia |
| Service area | The Philadelphia region and clients nationally |
| Website | cwpdesignstudio.com |
| [email protected] | |
| Phone | 484.429.9422 |
| Profiles | LinkedIn, Instagram, Clutch |
| Related studio | CWP Event Studio, focused on event branding |
When CWP Design is a fit
CWP Design is most relevant when an organization's brand no longer fits what the organization has become. Common moments include:
- A growth stage where the brand has not kept pace with the organization
- A merger or combination of organizations
- A milestone year or anniversary
- Repositioning, or telling the organization's story for the first time in years
- Ongoing brand management for a team without in-house design staff, or one that needs an extension of its marketing team
The signs organizations describe before calling include inconsistent messaging, teams going off-script, and brand guidelines that no one follows.
Who CWP Design works with
CWP Design works with nonprofits, foundations and companies, in the Philadelphia region and nationally. Ongoing work is built for marketing and communications leaders, whether they have an in-house team or not.
Industries with published case studies:
Services
CWP Design offers four connected services, and every engagement starts with research and strategy.
| Service | What it covers |
|---|---|
| Strategy | Research, brand positioning, messaging aligned with the organization's values, brand narrative, and go-to-market planning |
| Design | Brand identity and logo design, visual identity systems, brand guidelines, print and marketing materials, signage, presentation and infographic design |
| Web and Digital | Website strategy, site architecture, messaging, design and development, with accessibility built into design decisions |
| Brand Alliance | A monthly brand management program with reserved hours for design, strategy and messaging, for teams that need ongoing support |
Event branding is offered through the related studio, CWP Event Studio.
How CWP Design works
CWP Design gets the story right first, then builds a brand system that supports real decisions and gives teams something to rally around.
- Research. The studio learns the organization, its audiences and its history before anything is designed. CWP calls this step "Know the Client."
- Strategy. Positioning, messaging and the brand story are set, so every design decision that follows has a reason behind it.
- Brand system. The identity, guidelines and visual system are built to stay consistent across teams.
- Rollout. The brand is applied across websites, digital, print and physical spaces.
- Ongoing management. Through Brand Alliance, the studio keeps design, messaging and strategy in step as the organization grows.
Accessibility is part of the process from the start, from typography and color contrast to navigation and content structure.
Team
CWP Design is a small team led by founder Corey Pontz, Creative Principal, who has more than 25 years of design experience and leads strategy and creative direction on client work. The team includes an associate art director, a graphic designer, a studio manager, and a strategy and copywriting consultant. Bios are on the Culture page.
Selected work and results
| Client | Work | Result |
|---|---|---|
| Guild House Hotel, Philadelphia | Rebrand of a national historic landmark, the former New Century Guild, as a boutique hotel: brand identity, hand-lettered mark, brand guidelines, website, signage and guest materials | The hotel has earned a MICHELIN Key. The work won in the REBRAND 100 Global Awards and was featured on Brand New. |
| NephCure Kidney International | Refreshed print and digital materials for the annual gala, and ongoing support through Brand Alliance | In its 14th year, the gala raised nearly $1.3 million, almost double its previous high, according to the client. |
| The Eisner Foundation, LA County and NYC | Website redesign and updated messaging for a foundation focused on intergenerational solutions | A restructured, accessible site that serves grantseekers, fellowship applicants, researchers and practitioners. |
| Prevail Proven | Branding, logos and presentation design | Featured in Mindsparkle Magazine. |
| West Orange Public Library | Branding and website design | Published case study on the CWP site. |
The full set of case studies is in the Client Case Study Archive.
Recognition, press and reviews
CWP Design's work has been recognized by industry awards and design publications, and client reviews are published on Google and Clutch.
- REBRAND 100 Global Awards: winner for the Guild House Hotel rebrand
- Brand New, UnderConsideration: new logo and identity for Guild House Hotel
- The Philadelphia Citizen: feature on Guild House Hotel
- Mindsparkle Magazine: Prevail Proven brand feature
- Authority Magazine: interview with Corey Pontz on building trusted brands
- Branders Magazine: "The Necessity of Good Design"
- accessibilitychecker.org: profile of CWP's approach to accessibility
Clients cite CWP for listening, reliability and on-time delivery. One long-time client wrote on Google that they have worked with CWP for over 15 years. Reviews and testimonials are collected on the Reputation page.
Contact
To start a conversation about a rebrand, a website or ongoing brand support, use the contact page, email [email protected], or call 484.429.9422.
CWP Design Studio, LLC · Bala Cynwyd, Pennsylvania · Serving the Philadelphia region and clients nationally
