Founded in 2013, Stringer’s early website and brand identity were functional but fragmented. Initially, little consideration was given to design or user experience, with Stringer primarily focusing on low-hanging fruit—pursuing existing relationships and referrals. Over time, the site became dated, reflecting a patchwork of updates without a cohesive design or message. As the firm grew beyond its founding team, the brand failed to reflect Stringer’s sophistication, innovation, or three-layered risk management process. The firm needed a refreshed identity and digital destination that matched their expertise and positioned them for the next stage of growth.

Stringer recognized that their piecemeal website was holding them back. It wasn’t until we approached the brand and website together that the true opportunity became clear—the whole would be stronger than its parts. Through a focused discovery process, we identified a clear design direction rooted in Stringer’s competitive differentiation. By drawing on their three-tiered approach to risk management and culture of innovation, we developed a custom brand identity that tells a compelling story and supports a user-friendly website and engaging marketing materials. A cohesive visual system and brand guide now ensure consistency across every touchpoint, prioritizing snackable content and visual storytelling over text-heavy explanations.