Aerial view of a tall, stately building by a river on a sunny day, with "Faubourg Private Wealth" logo overlayed. The scene suggests stability and grandeur.
Background

When your client base is local to a specific region, your website also needs to be in the zone.

Faubourg Private Wealth approached us with a strong sense of identity grounded in the Gulf South: warmth, community, multigenerational connection, and an approach that feels down-to-earth rather than stuffy. Their existing site, however, didn’t communicate these qualities. It felt overly jargony, text-heavy, impersonal, and lacked a clear sense of who the firm serves and how they show up for their clients.

With a solid presence in the New Orleans area, Faubourg wanted a website that felt authentically regional yet professional enough to stand alongside national RIA competitors. Their goal was to welcome individuals, families, and business owners into a brand experience that reflected the lifestyle, values, and rhythm of the region they serve.

Challenge

Create a professional, intuitive site that brings Faubourg’s Gulf South roots to life, without clichés, conceit, or clutter.

Solution

A warm, lifestyle-driven design that elevates professionalism while celebrating Gulf South identity. Authentic photography and videography brought the regional vibes to life.

Results

A clear, welcoming site that speaks directly to its audience, building trust, reflecting regional identity, and guiding users effortlessly to what matters.

Challenge

Create a professional, intuitive site that brings Faubourg’s Gulf South roots to life, without clichés, conceit, or clutter.

Solution

A warm, lifestyle-driven design that elevates professionalism while celebrating Gulf South identity. Authentic photography and videography brought the regional vibes to life.

Results

A clear, welcoming site that speaks directly to its audience, building trust, reflecting regional identity, and guiding users effortlessly to what matters.

The Objective
Deliver a compelling website that captures the essence of the Gulf South

The goal was to create an online presence that immediately feels personal, welcoming, and grounded in the culture of the region, while upholding the professionalism and clarity expected of a modern wealth advisory firm.

Faubourg was especially focused on helping prospective clients “see themselves” on the site, avoiding the jargon and self-promotion that often dominate financial services. Their priority was clarity, simplicity, and an experience that feels purpose-driven rather than transactional.

Tablet displaying a webpage from Faubourg Private Wealth about endowments and foundations. The page has a navy blue header, white text detailing responsibilities and services, and an image of a person fishing at the bottom. The tone is professional and informative.
Design Solution
A design grounded in place and people, built for clarity and connection

The visual strategy for the website leverages rich, warm imagery that highlights the Gulf South lifestyle—neighborhood streets, waterway views, and relaxed yet purposeful family moments—supporting Faubourg’s identity as local, multigenerational, and deeply connected to community. To make the digital experience intuitive, we simplified the navigation, avoiding product-driven service pages in lieu of an architecture that guides users by life context: Individuals, Families, Business Owners. This aligns with how prospective clients self-identify and what they are seeking.

White text on a dark blue background reads: "Clients can now see themselves on the redesigned site—not jargon, not industry noise. Just clarity, comfort, and a sense of belonging." The tone is reassuring and inviting.
Color palette & Typography
Navy
Blue
Gold
Gray
White
Caladea Regular
Caladea Italic
Montserrat Regular
Challenges & Accommodations
Communicating regional identity without slipping into cliché or sacrificing professionalism.

Our biggest challenge was bridging the gap between two brand requirements: expressing the Gulf South spirit through imagery and tone, while maintaining a polished, highly professional presence that instills confidence in individuals who seek guidance but don’t necessarily understand the industry. Our chosen design elements, coupled with a reimagined site architecture, now serve to honor the firm’s regional soul while delivering clarity, transparency, and ease.

Tablet on a sunlit wooden table displays a section of the Faubourg Private Wealth website. Services listed include retirement planning, risk management, and estate planning. Warm ambiance.
Outcomes
Faubourg now has a website that beautifully captures its values: local roots, competence, and a sense of belonging.

The visual experience strengthens emotional connection; through images, tone, and service framing, prospective clients feel seen as people with goals, not just accounts. The experience is warm and welcoming, but never casual—it conveys trust and professionalism.

By reorganizing content around how clients think (rather than what the firm sells), the site reduces friction and helps visitors quickly find the most relevant information for their stage of life. This clarity supports Faubourg’s goal: to make financial planning and investment feel accessible, not intimidating.