Background
Clear, accessible communication promotes trust in large-scale prescription savings programs.
FamilyWize is a long-established national organization focused on helping individuals and families reduce prescription drug costs. Operating at scale and working with healthcare and community partners nationwide, FamilyWize provides free prescription discounts that can be used directly at the pharmacy counter, with no enrollment or paperwork required. As part of its ongoing outreach efforts, the organization sought design expertise for select educational and promotional materials intended for both public audiences and clinical settings.
Challenge
Communicating essential healthcare information while maintaining trust, consistency, and approachability across diverse audiences.
Solution
Education-first design that translates complex information into straightforward, friendly, and shareable materials for both public and clinical use.
Results
A versatile set of outreach tools that strengthened understanding, supported partners, and extended FamilyWize’s impact without shifting its core brand.
Challenge
Communicating essential healthcare information while maintaining trust, consistency, and approachability across diverse audiences.
Solution
Education-first design that translates complex information into straightforward, friendly, and shareable materials for both public and clinical use.
Results
A versatile set of outreach tools that strengthened understanding, supported partners, and extended FamilyWize’s impact without shifting its core brand.
The Objective
Support outreach with clear, engaging educational materials
The objective was to help FamilyWize communicate key messages around prescription savings and related well-being topics through materials that were easy to understand, visually clear, and appropriate for a wide range of audiences.
Design Solution
Education-first materials designed for clarity and approachability
We created a series of education-focused social media assets covering topics such as mental wellness, family-friendly activities, and prescription savings. Infographics were designed to help statistical information stand out with clarity and visual impact. We also developed a printed brochure for hospitals, ambulatory practices, and clinics to explain FamilyWize’s offering in a concise, professional format. Visual decisions leaned modern and friendly, introducing a slightly more playful tone while remaining aligned with FamilyWize’s established presence.
Color Palette
Gray
Orange
Blue
Green
Yellow
Challenges & Accommodations
Balancing approachability, credibility, and consistency
The work needed to maintain the trust and legitimacy associated with a long-standing national organization while also staying visually consistent across multiple pieces. At the same time, materials had to avoid feeling repetitive, requiring enough variation to keep campaigns fresh while remaining clearly recognizable as FamilyWize.
Outcomes
Practical materials that enabled ongoing engagement
The resulting social content, infographics, and brochure provided FamilyWize with clear, usable tools to facilitate outreach and partner communication. Educational messages were easier to understand and share, and institutional partners received polished collateral suitable for clinical environments, without altering the organization’s core brand or positioning.
