We’re often asked to create a “quick” infographic as part of a larger project—whether it be for a website, a handbook, or a brochure. The desire is to have something visually appealing that breaks up the text and conveys a good amount of information in a simplistic and easily digestible way. Piece of cake, right?
Not exactly. There’s a common misperception that because an infographic is an easy way to convey information, that it’s a simple task to create. The reality is just the opposite. Distilling large amounts of data or meaty concepts into something clear, engaging, and authentic is a strategic undertaking, not an afterthought. It’s not about using SmartArt or cookie cutter templates to get the job done—that’s an infauxgraphic at best, making your content fit the graphic and not the other way around.
How important are infographics? Consider our infographic:
Getting to the essence of a message in a visually interesting way takes a thoughtful approach in order to showcase your important info in the best and most meaningful light. Give your infographic the time and attention it deserves so your messaging is clear and impactful. Your audience will thank you for it.
Ready to transform your content into a brilliant visual story? Reach out to discuss your next project, and let’s bring your idea to life!
