Value-Based Strategy Services:
Finding Your Unique Space

Overview
Every brand has a story, and sometimes the key to success is simply looking at that story from a new angle.

Our strategy services help you find your space in a crowded market by aligning your brand’s story with your values and goals. Whether your brand needs a major shift or just a slight twist—like turning a kaleidoscope to see something familiar in a fresh way—we focus on what makes your story unique and how to tell it in a way that resonates.

Defining Your Brand’s Position: Every brand has its own voice, but not every brand knows how to use it. We help you define your position in the market, making sure your messaging is aligned with your core values and speaks directly to your audience. It’s about more than being different—it’s about being memorable and authentic.
A Multigenerational Viewpoint: Brands today need to resonate across generations. We take a multigenerational approach to ensure your brand story connects with long-time loyalists while also engaging a younger, emerging audience. It’s about creating lasting connections that span different perspectives and experiences.
Storytelling That Connects: We help craft a brand narrative that reflects your values and resonates with your audience. From there, our go-to-market strategy ensures your story makes an impact, whether launching something new or evolving your brand. Every step is intentional, designed to reach the right people with clarity and purpose.
The Strategic Framework Behind Design

Design thrives when guided by a solid strategy. By diving deep into your brand’s journey—its past, present, and future—we shape a clear direction that informs every creative decision. It’s not just about aesthetics; it’s about crafting designs that are rooted in purpose and insight. Strategy gives us the ability to push boundaries, disrupt norms, and create designs that resonate with meaning. This structured approach ensures that the final product isn’t just visually striking but serves a clear role in moving your brand forward.

Why Our Approach Works
Sometimes a brand needs a complete shift, but often it’s just about turning the lens to see the same story from a different angle. We don’t just provide strategy—we help you stay true to your brand’s essence while finding new ways to grow. By aligning your story with your audience’s values and expectations, we create strategies that feel authentic, purposeful, and impactful. Whether we’re helping you make a big move or just refine your focus, our strategies are designed to help your brand succeed in an ever-changing landscape.
Summary
Ready to See Your Brand in a New Light?

Your story is worth telling—and telling well. Let’s work together to create a strategy that feels authentic, resonates with your audience, and drives real results. Explore our case studies to see how we’ve helped brands like yours find their unique space in a crowded market.

“CWP guided us through several identity development projects for our hotel and commercial space complex.

Working with Corey and her team, we were pleased with every phase of the project. CWP Design Studio was creative while still listening to our requests, as well as timely and flexible. The highest compliment we can give is that we would definitely use Corey Pontz and her team again.”

— Abby & Ron Pete, Chestnut Hill Hotel & Fareway
“Corey and her team at CWP are simply the best at what they do.

They came into our project with an open mind and subsequently delivered a brand that captured the passion and drive of our team. She and her team have the unique ability to do that — understand what is the soul of a company — then form a brand that embodies that character.”

— Sean O’Donnell, Work Merk
“It is such a relief to have found CWP!

After years of trial and error with other designers, CWP is fast, reliable, and most importantly, consistently produces beautiful, well thought out designs. With help from CWP’s incredible design team, our annual gala, in its 14th year, shattered our fundraising goals to raise almost double our previous max—nearly 1.3 million! We attribute this in part to CWP’s great work on freshening and elevating the look of our print and digital materials. We look forward to continuing our relationship with CWP!”

— Lauren Eva, Nephcure Kidney International
“I genuinely look forward to working with CWP Design, that’s how highly I think of Corey and her team.

Whether tasked with an entire rebrand of our initiative or working at a smaller scale, I know I can rely on them to bring to each project an exceptional level of skill and attention to detail. Most recently I worked with CWP on some products for print and the web. They are a delight, conscious of my needs, reliable and supportive. CWP is my go-to for all design needs.”

— M. Clare Reidy, Health Federation Of Philadelphia
“At CWP, they are experts at what they do.

Their flexibility and openness throughout the entire creative process made us confident from early on that the final product would appeal to our readership. In both form and function, it has done just that. They were the ideal partners to help us craft our visual identity and online presence. We hope to work with Corey and Co. again soon!”

— Warren Sharp, Sharp Football Analysis
“We have always found CWP to be professional, reliable, and exceptional designers.

We have worked with Corey and her team on a range of design concepts, marketing materials and publications. She and her team are consistently able to transform our vision into a reality that’s even better than we could have imagined. We get so many compliments on Corey’s designs but what’s really a testament to her talent is that other graphic designers are always admiring her work as well.

— Jaime Pearlstine, Children’s Crisis Treatment Center
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Together, let’s make it happen — and be
fearless in our pursuit of innovative design.

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