Hospitality Branding & Strategy
In the hospitality industry, your brand shapes guest expectations before they even walk through the door. At CWP Design, we create brands that make lasting impressions for restaurants, hotels, bakeries, and more. From identity design to in-room experiences, we build engaging, cohesive brands that help you stand out and foster loyalty.
With years of hospitality experience, we know your brand needs to work seamlessly across all touchpoints. Whether it’s a memorable logo, easy-to-read menus, or a website that drives bookings, we balance creativity with functionality. We've partnered with boutique hotels, restaurants, and hospitality groups to craft brands that reflect their values and make lasting impressions.
Who We’ve Worked With
Who We’ve Worked With
Our Unique Edge
Guest-Focused Insights, Experience-Driven Design
Our deep experience in the hospitality industry allows us to create branding that connects on both emotional and practical levels. With over a decade of working on hospitality brands, we’ve mastered how to balance the elegance of a luxury hotel with the welcoming vibe of a neighborhood bakery.
We focus on what works, what doesn’t, and how to make your brand stand out. Our designs are not only visually striking but also functional across all platforms—whether in-person or online. As your strategic partners, we help you craft a brand story that resonates with your audience and sets you apart.
Case Study
Guild House Hotel
A standout example of our work in the hospitality sector is the Guild House Hotel, a boutique luxury hotel located in Philadelphia. The Guild House needed a brand that both honored its unique history and appealed to modern travelers seeking an upscale, curated experience. With the hotel’s rich history tied to the city’s pioneering women’s movement, we set out to create a brand identity that was sophisticated, historically rooted, and modern all at once.
Our work included developing a logo, designing a website, and creating in-room collateral such as guest guides, menus, and signage. Each element of the brand was thoughtfully crafted to tell the story of the hotel’s past while offering a contemporary, luxurious guest experience. The attention to detail ensured that every touchpoint, from the website to the in-room experience, felt cohesive and meaningful.
The result? A sophisticated, story-driven brand that brought the Guild House’s unique history to life while appealing to today’s discerning travelers. This brand has helped the Guild House stand out in a competitive market, earning it accolades from guests and industry insiders alike.