With March Madness here, snacks are on our brain (moreso than usual, that is!).  If you’re looking to increase brand awareness or drive more traffic to your website, snacks should be on your brain, too.  In these days of information-overload in the context of busy lives, effective communication means getting to the point—and fast.  Now more than ever, users are craving snackable content that is quick and easy to digest.

Why the hoopla?

If your content is too long or dense to be engaging within a few seconds, it adds zero value for your business.  Most people no longer have the time or patience to read and absorb an all-you-can-eat buffet of text, so offering up bite-size content that is short, crisp, and visually compelling will be more palatable.  Here’s why:

  1. Visual snackable content is more memorable.  Research shows that humans process visual information much faster than text.  Visual storytelling simultaneously helps the content stand out while drawing you in, resulting in better recall.
  2. Attention spans are diminishing.  You’ve got about 5-6 seconds to capture users’ attention—that’s it.  The average user bounces from a web page within 10-20 seconds.  Your web content should feed the user experience, not frustrate it.   Offering brief, easily scannable content will whet appetites for more information, improving retention and driving action.  A mouthful of content in one sitting just leads to indigestion.  (Checking in – are you still with us?)
  3. Mobile browsing dominates.  At this stage in the internet game, most users want attention-grabbing content that can be passively consumed while on the fly.  Digital content is most delicious when it’s simple, straightforward, and visually appealing.  Responsive web design helps make the content even more snackable as its adaptive for use on mobile devices.
  4. Tasty snacks are made for sharing.  People are more likely to share content that evokes an emotional response and can be consumed quickly.  Creating pithy content that resonates with people will inspire more engagement—and more brand awareness.  (New leads?  Yes, please!)

A compelling quote is a simple and effective way to connect with your target audience.

Fast food for thought

Since snackable content is designed to be easier to consume, there’s a higher chance of your target audience consuming it.  Consider adding impactful snackable content to your marketing strategy to help you score big and stand out among the competition:

  • Pictures – Photos or images paired with text help users more easily devour your content.
  • Infographics – Infographics are a slam dunk for effectively relaying complex ideas at a glance.  They add true value, helping you do more talking with less words by getting to the point quickly in a fun and engaging way.
  • Videos – Videos are another visual mechanism for quickly and clearly presenting information.  They are easily viewable across devices, and easy to share.
  • Pull Quotes – A compelling quote is a simple and effective way to connect with your target audience, but pairing the quote with graphical elements really kicks it up a notch. Presenting the quote in a visually captivating way adds more texture and flavor to an otherwise simple snack.
  • Tips – When people are constantly on the go, a key takeaway becomes a powerful and convenient way to connect with readers who wouldn’t otherwise have time to read your full content.

Are you ready to dish out more snackable content?  and we’ll gladly give an assist!  The ball’s in your court.