Colorful signs on a pink background. One reads, "CCTC Helps Kids Heal," another says, "We Speak Resilience Here," and the last one says, "Every Child Deserves the Opportunity."
Background

Children’s Crisis Treatment Center (CCTC) is a nonprofit that serves children and families dealing with trauma, behavioral health challenges, and difficult life circumstances.

Their programming focuses on helping kids build stability and coping skills early in life. CCTC joins forces with community partners, board members, and local supporters to raise the funds needed to sustain and expand these programs.

Because the work is sensitive and deeply human, the way CCTC shows up matters. Their materials need to communicate impact, invite participation, and reflect care and optimism, without minimizing the seriousness of the mission.

Challenge

Communicate sensitive, emotionally complex work in a way that feels hopeful, inviting, and appropriate across fundraising and community settings.

Solution

A flexible design approach that balances warmth and restraint, allowing the mission to show up consistently across reports, events, and communications.

Results

A cohesive set of materials that strengthens engagement, supports fundraising, and evolves alongside the organization’s growing impact.

Challenge

Communicate sensitive, emotionally complex work in a way that feels hopeful, inviting, and appropriate across fundraising and community settings.

Solution

A flexible design approach that balances warmth and restraint, allowing the mission to show up consistently across reports, events, and communications.

Results

A cohesive set of materials that strengthens engagement, supports fundraising, and evolves alongside the organization’s growing impact.

Five standing banners display smiling children and messages about the Children's Crisis Treatment Center's impact on education and child well-being. The tone is hopeful and supportive.
“We have always found CWP to be professional, reliable, and exceptional designers.

We have worked with Corey and her team on a range of design concepts, marketing materials and publications. She and her team are consistently able to transform our vision into a reality that’s even better than we could have imagined. We get so many compliments on Corey’s designs but what’s really a testament to her talent is that other graphic designers are always admiring her work as well.”

— Jaime Pearlstine, Director of Marketing & Communications, Children’s Crisis Treatment Center
The Objective
Use design to support fundraising and engagement

The goal was to create designs that could carry CCTC’s mission across reports, events, and communications. Each piece needed to feel intentional and connected, while still allowing flexibility to evolve year after year, season after season.

Bright pink CCTC annual report cover showing diverse children in cut-out letters "CCTC." Left flap lists mission and board members. Energetic, hopeful tone.
Design Solution
Purposeful design across programs and events

Our effort with CCTC spans a wide range of materials, all created as extensions of the same brand. Annual reports present outcomes and statistics in a way that feels readable and approachable. Event materials, including table tents, signage, traveling banners, and photobooth props, are designed to bring the mission into the physical space for experiential consistency with the brand. Color, typography, and layout choices support a modern, high-design aesthetic that still feels appropriate for the organization’s work.

Three table tents with photos of children named James, Kwame, and Alicia. Each brochure includes personal stories and mentions the Children's Crisis Treatment Center. The tone is hopeful.
Color palette & Typography
Blue
Teal
Maroon
Pink
Gold
Yellow
Gray
Cream
Text on a teal background reads "Bringing purpose into shared spaces and moments." The message conveys a sense of community and intentionality.
Challenges & Accommodations
Designing for sensitive topics while keeping energy and warmth

CCTC’s work involves complex and emotional subject matter. The challenge was to respect that reality while creating materials that felt welcoming and engaging, especially in fundraising and community settings.

The image shows CCTC's 2020 annual report. The cover features a smiling child playing with toys against a pink background. Inside, colorful infographics display client data and financial figures, creating a vibrant and informative look.
Outcomes
A foundation that supports momentum over time

The resulting system gives CCTC a dependable design foundation that continues to grow with the organization. Materials feel fresh and engaging while remaining rooted in the mission, allowing for more ambitious fundraising goals as previous targets are achieved. New initiatives and ideas can build on what already exists, making it easier to evolve programming, communications, and events without losing cohesion.

Open brochure showing a smiling adult helping a child with blocks. Stats: 94% caregiver satisfaction, 74% recommend services. Bright, positive tone.