Background
It’s natural for organizations to evolve, and necessary if they want to have longevity.

A nonprofit formerly known as Encore.org was rebranding itself as CoGenerate, an intergenerational force that empowers social change. They needed a web design partner who really understood their updated mission: older and younger generations coming together to solve problems, bridge divides, and co-create the future. We felt a deep alignment based on our shared multigenerational focus, and there was a mutual spark. Working with CoGenerate’s in-house developer and team of stakeholders, we were ready to help transform their digital presence and collaborate on their next-gen vision.

Challenge

The goal was to increase engagement with a multigenerational audience to reflect CoGenerate’s new mission.

Solution

The new website was created to be simple and intuitive, making it easy to use for people of all ages.

Results

In partnership with the client team, the co-creation of this website was appropriate to the underlying mission.

High color contrast facilitates browsing and navigation for people with color blindness or low vision.
“CWP quickly demonstrated not only an understanding of the intergenerational work our organization does, but a passion for it.

They provided a bold, new design, accompanied by great copy. They also ran everything by accessibility experts, which was important to us. They were a pleasure to work with and felt more like a new arm of our communications team than external consultants.”

— Sarah Gibson, Director of Storytelling & Media, CoGenerate
CoGenerating Change

The goal of revamping the website was to better reflect CoGenerate’s new mission and messaging, and increase engagement with a multigenerational audience. This involved thinking critically about the user experience across all different generations. By partnering with an accessibility specialist on the design side, we were able to ensure inclusive design that took into account differing perspectives across the age spectrum.

Focus on Accessibility and Cross-Generational Appeal

The website has taken into account the different needs and preferences of older and younger audiences by providing multiple avenues for accessing content and easy-to-find navigation menus at the top of the page. How different users consume content was also considered—the website is designed to be responsive and accessible on a range of devices, including mobile phones and tablets, ensuring accessibility for users on-the-go.

CoGenerating Change

The goal of revamping the website was to better reflect CoGenerate’s new mission and messaging, and increase engagement with a multigenerational audience. This involved thinking critically about the user experience across all different generations. By partnering with an accessibility specialist on the design side, we were able to ensure inclusive design that took into account differing perspectives across the age spectrum.

Focus on Accessibility and Cross-Generational Appeal

The website has taken into account the different needs and preferences of older and younger audiences by providing multiple avenues for accessing content and easy-to-find navigation menus at the top of the page. How different users consume content was also considered—the website is designed to be responsive and accessible on a range of devices, including mobile phones and tablets, ensuring accessibility for users on-the-go.

Website design
The new website was created to be simple and intuitive, making it easy to use for people of all ages.
The use of images and graphics add visual interest without overwhelming the page.
Challenges
With a solid focus on accessibility, we needed to get creative with how the brand colors interacted on the site.

For example, when a particular color combination wasn’t naturally accessible due to insufficient color contrast, we corrected for it in a hover state.

We also knew that this site would be highly dynamic, with a lot of ongoing content management. It was important to take the guesswork out of adding future events, posts, and pages. To that end, delivering proper style guidelines, templates, and clear direction was critical for empowering the team who would be maintaining the site behind the scenes.

Indigo
Wedgwood
Sky
Orange
Cornsilk
OLDER AND YOUNGER COGENERATING CHANGE
The Outcomes
In partnership with the client team, the co-creation of this website was appropriate to the underlying mission.

At a granular level, we’re excited to see that new pages and content have been added post-launch in a manner consistent with the design established for site launch. More broadly, we’re pleased that the new design created such excitement among CoGenerate’s multigenerational staff and audience. Just because a design is created to be accessible doesn’t mean it has to be bland or boring!