Laptop displaying the Erica Minutella homepage titled "Social Media Consultant" with an image of a cat. The laptop is on a green sofa in bright sunlight, creating a warm and inviting tone.
Background

At a certain point, growth requires more than charm—it calls for transforming a fun, personality-driven site into a polished business platform.

Erica Minutella helps small businesses and professional service firms use social media to grow with confidence. Her original website reflected her approachable personality but didn’t capture her professionalism or the depth of her work. As her business expanded, she needed a refreshed identity and website that balanced warmth with credibility and positioned her as a trusted social media strategist for small business growth.

Challenge

Clarify and organize her services to reflect her expertise in a simple, cohesive, and professional way.

Solution

A brand refresh and website redesign that blend warmth with structure, highlighting Erica’s work in content strategy, social media management, and digital ads.

Results

A modern and confident online presence that shows Erica’s personality, clearly explains her services, and supports continued business growth.

Challenge

Clarify and organize her services to reflect her expertise in a simple, cohesive, and professional way.

Solution

A brand refresh and website redesign that blend warmth with structure, highlighting Erica’s work in content strategy, social media management, and digital ads.

Results

A modern and confident online presence that shows Erica’s personality, clearly explains her services, and supports continued business growth.

Two smartphones with gold edges display the Erica Minutella website featuring pages titled "Case Studies" and "Services." The tone is professional and inviting.
“I couldn’t be more thrilled with the work Corey Pontz and the CWP Design team did for my new website!

I put off updating my website for years, until I heard from Corey and decided to take the leap. I was worried about not having enough time to give the project the attention the team might require, between providing content and giving feedback to keep everything moving forward. But from start to finish, they had the process so well outlined that it ended up taking minimal time – I was able to squeeze it in during brief downtime during my normal business hours so it interrupted nothing in my daily schedule. They also do a tremendous job at understanding the client – their business, their brand, even their personality. One of the first items I was asked to review was a portfolio of example websites, so the team could better pinpoint the style I was looking for. But already from those initial samples it was clear they had somehow already nailed it! I am so beyond happy with the finished product! Would recommend Corey and her team to anyone.”

— Erica Minutella, Social Media Consultant
The Objective
Refresh Erica’s brand and website to better reflect the blend of creativity and strategy she brings to her work

The aim was to design a site that feels friendly and modern while clearly outlining her services and showing the value she brings to small business clients. The updated platform also needed to give her room to grow, supporting new content and offerings as her business continues to evolve.

Tablet displaying the resume page from the Erica Minutella website rests on a green velvet chair. The screen shows work experience with a creative desk setup in the header.
Person holding a smartphone displaying the Erica Minutella website with a cat and a woman. The screen text includes “Erica Minutella” and “About.”
Cat Perspective
The purrfect mix of creativity and credibility

Erica’s original self-built site captured her humor, originality, and love of cats, giving her brand plenty of personality. The redesign kept that heart but elevated how it was expressed. We organized her content, simplified her visuals, and gave her message a professional polish without losing the playful tone that makes her so relatable. The result is a brand that feels genuine, confident, and distinctly Erica.

What started as a self-made site became a brand with structure, confidence, and unmistakable personality.
Two people collaborate at a colorful desk with papers and notes. A vibrant room with rainbow decor and patterns creates a creative, lively atmosphere. The words "Case Studies" appear over the image.
Color palette & Typography
Charcoal
Red
Pink
Yellow
Beige
Bricolage Grotesque Medium
Poppins SemiBold
Poppins Medium
Orange icons on a beige background: a flower, chat bubble, gear, play button, plus sign, arrow, and diamond. Minimalist and modern style.
Challenges & Accommodations

Erica’s previous site was heavy on personality but light on structure. Visitors couldn’t easily see what she offered or how to take action. The copy lacked hierarchy, and visuals didn’t reflect her growing expertise.

Through discovery, we found the site not only needed a visual refresh, but also a clearer flow of information. Organizing her services, structuring messaging, and focusing on results created a stronger foundation for growth.

Tablet display of a section of the Erica Minutella website titled "Services" on an orange background. Lists social media services like management, consultancy, and photography.
A gold smartphone displaying a portfolio webpage titled "Erica Minutella" on a light pink background. The page features colorful embroidery images.
Outcomes

Erica’s new website now reflects her balance of creativity and strategy. Visitors can easily explore her service offerings, learn how she works, and get in touch.

Built on Squarespace, the refreshed design gives Erica a platform that supports where she is today and adapts easily as her business evolves. It serves as a digital home that feels professional and tells her story with clarity and authenticity.