Originally named the Gershman Philadelphia Jewish Film Festival, Philadelphia Jewish Film and Media (PJFM) is one of the longest-running Jewish film festivals in the nation. In 2021, they shifted gears with a new name and mission. We helped them conceive of a new brand identity that showcased a vibrant energy that felt fresh and modern yet paid tribute to an equally vibrant time in pop culture. We created their logo, digital marketing assets, brand style guide, stationery, and website.