For all the effort that goes into creating a great branded piece, taking your eye off the ball when you’re in the home stretch is a big mistake. Like it or not, the value of your brand will be judged based on consumers’ experience with it. Proofreading for errors is extremely important—but, unfortunately, many people skip this crucial step. When this happens, you risk an embareassing pubic mistake (see what we did there?). That’s not the kind of exposure anyone wants!
Here are 5 reasons why proofreading is a must with any brand content:
1. Proofreading improves quality.
Any project, big or small, needs some degree of quality control—including the copy. Taking shortcuts here can be expensive in more ways than one. Typos might be distracting yet harmless—or they might be blatantly wrong. In either case, you might be looking at design re-work, material reprints, or even damage control. Speaking of which….
2. You have an image to uphold.
Content that isn’t up to par will detract from your reputation. Spotty content that looks like a spam email can’t be trusted. If you want to be taken seriously—and protect your brand’s credibility—you need to take your content seriously.
3. Proofreading adds power to your piece.
You put your best foot forward when your content is thoroughly reviewed, with a design that is both pretty and polished. Buttoned-up materials reflect strong attention to detail, inspiring confidence in your brand and enabling connection with your audience.
4. You say what you intended to say.
Between grammar, punctuation, spelling, and formatting, there are lots of opportunities for blunders that can trip up a reader. Proofreading gives you one last chance to fix any typos before your material is shared. Improving communication means readers will be drawn to your message rather than mistakes.
5. You benefit from a fresh set of eyes.
When you’ve written or worked with copy for a while, it’s easy to gloss over errors. A fresh set of eyes catches what you may have missed, bullet-proofing your content.
We’re big believers in finishing touches—and that includes dotting i’s and crossing t’s. Proofreading is so important that it’s baked into our brand alliance services; we partner with our clients across every finish line to ensure they always look their best.
Make no mistake—branded content should be flawless to make a positive impression. If you need more proof, let’s chat.
