Lori Bacon
VP OF STRATEGY
Lori Bacon is a project strategist with a collaborative spirit and an eye for detail. She spent almost a decade in the financial services industry as both a client strategist and project manager.
Inspired by one too many running injuries, Lori shifted to healthcare and practiced as a licensed neurologic physical therapist. Eventually drawn back to her business roots, Lori has been contributing to myriad branding and copywriting projects at CWP since 2019.
Lori’s M.O. is to listen thoughtfully and strive intentionally.
Lori has bachelor’s degrees in Marketing and International Studies from The Wharton School and the University of Pennsylvania, as well as a master’s degree in Organizational Psychology from Columbia University, and a doctorate in Physical Therapy from Washington University in St. Louis. Her varying education and experience bring a breadth of perspectives and expertise to her client partnerships.
When she’s away from her desk, Lori enjoys gardening and outdoor adventures with her family and two Labradors.
Nature nurtures
“My parents taught me to love and respect nature, and to be resourceful with what we have. Four decades later, my kids are also embracing sustainability and appreciating all that nature has to offer—including the literal fruits of our labor from our garden!”