Background
Growth for a modern advisory firm calls for more than polished language, it requires a brand expression that captures how differently the firm thinks and works.
In wealth management, most firms rely on the same stock visuals, restrained color palettes, and traditional messaging. Concentus wanted to move beyond that familiar landscape and present themselves in a way that reflected the creativity and customization at the heart of their client experience. They needed an identity and website that felt refined and professional, yet also original enough to signal that their approach is not one-size-fits-all.
Challenge
Stand out in a category where visual and verbal sameness makes differentiation difficult.
Solution
An illustration-led identity paired with custom photography, built into a clean, structured website and supporting landing pages.
Results
A cohesive and memorable brand experience that signals creativity, clarity, and a personalized approach to wealth management.
Challenge
Stand out in a category where visual and verbal sameness makes differentiation difficult.
Solution
An illustration-led identity paired with custom photography, built into a clean, structured website and supporting landing pages.
Results
A cohesive and memorable brand experience that signals creativity, clarity, and a personalized approach to wealth management.
The Objective
Reimagine Concentus’s brand and website so their digital presence reflects the firm’s blend of expertise, individuality, and tailored service.
The goal was to create a platform that feels polished and modern while giving Concentus an identity that is recognizably theirs. The system needed to support ongoing content, client resources, and new offerings without losing consistency or visual impact.
Illustration Perspective
Symbolism that supports an impactful story
Illustration became the central tool for expressing the firm’s point of view in a category where most visuals feel interchangeable. The custom style adds personality without sacrificing credibility, offers a flexible way to communicate financial concepts, and creates a visual signature that belongs uniquely to Concentus. Paired with curated photography, the brand presents a firm that is thoughtful, creative, and confident.
A financial brand reframed with illustration and intentional design to express a more modern and human approach to advising.
Color palette & Typography
Navy
Blue
Marigold
Gold
Light Gray
Roboto Bold
Roboto Regular
Merriweather Regular
Challenges & Accommodations
Many firms in the financial space rely on similar design conventions.
Repeated imagery, conservative layouts, and predictable phrasing make it hard for any one firm to articulate what makes them distinct. Concentus needed a brand expression that would break out of that pattern and give prospective clients a clearer sense of their philosophy, process, and the personalized nature of their guidance.
Outcomes
The redesigned website and visual identity give Concentus a refined, distinctive presence that reflects the quality of their work. Visitors can easily understand the firm’s perspective, navigate their services, and engage with content in a way that feels intuitive and intentional.
The updated platform supports both day-to-day communication and long-term growth, offering flexibility for new landing pages, content, and evolving offerings while maintaining a cohesive brand experience.
