Market at the Fareway
The Chestnut Hill Farmers’ Market was looking for a visual identity to go along with a rebranding of their newly remodeled interior. With a revised and shortened name of “Market”, we created a logo mark and corresponding brand design that would feel up-to-date as well. We paired bright, solid colors with raw wood grain, rusted metal textures and nostalgic illustrations of fresh produce. The Market, located behind the Chestnut Hill Hotel, is the hub of the Fareway.