Background
Mosaic School Support Solutions helps school leaders build stronger operational skills so they can spend more time focusing on students. The program is designed for leadership teams at charter, private, independent, and religious schools, especially those without the backing of a larger district or management office. Mosaic uses a cohort model, pairing coursework with coaching and hands-on implementation support to help leaders build systems that actually work for their schools. Inspired by a long-term vision to expand nationally, the program needed a brand identity and style guide to clearly communicate who they are and what they do.
Challenge
Turn a complex service offering into a brand that feels simple, modern, and trustworthy.
Solution
A brand identity and comprehensive style guide built around clarity, confidence, and Mosaic’s core mission.
Results
A clean, cohesive brand that gives Mosaic a strong foundation from which to grow.
Challenge
Turn a complex service offering into a brand that feels simple, modern, and trustworthy.
Solution
A brand identity and comprehensive style guide built around clarity, confidence, and Mosaic’s core mission.
Results
A clean, cohesive brand that gives Mosaic a strong foundation from which to grow.
The Objective
Give the program a clear visual voice
Mosaic does important work, but the ideas behind it can be a lot to take in. The goal was to create a brand that felt grounded and professional without being heavy. It needed to speak to school leaders in a way that felt respectful of their time and experience.
Design Solution
A bold visual identity built from simple pieces
We explored a range of directions for the logo and overall brand. The winning concept was a brightly colored, bold identity centered on a pencil constructed as a mosaic. The pencil speaks to education. The mosaic speaks to the program: many distinct pieces coming together to form something whole.
Color palette & Typography
Red
Gold
Blue
Charcoal
Gray
Montserrat Bold
Montserrat Regular
Challenges & Accommodations
Keeping it simple without losing the meaning
Mosaic offers coursework, coaching, and implementation support, and all three matter. The challenge was finding a way to communicate that depth without making the brand feel complicated or hard to navigate at first glance.
Outcomes
A brand ready to scale
The final brand identity and style guide give Mosaic everything it needs to show up consistently, from first impression to ongoing client relationships. It’s built to support where Mosaic is now and where it’s headed.
