Background

The Justice and Belonging (JxB) initiative at the Weitzman School grew from a multi-year effort to strengthen equity, culture, and community within the school. As the initiative began to take shape through programming, conversations, and new communication channels, it needed a visual identity that could represent its work across events, publications, and digital platforms. The identity needed to connect to the Weitzman brand while standing on its own as a recognizable initiative.

Challenge

Translate a conceptual and symbolic idea into a clear, flexible identity.

Solution

A logo inspired by light, reflection, and the intersection of justice and belonging.

Results

A distinct visual mark that supports communications across platforms.

Challenge

Translate a conceptual and symbolic idea into a clear, flexible identity.

Solution

A logo inspired by light, reflection, and the intersection of justice and belonging.

Results

A distinct visual mark that supports communications across platforms.

Two hands hold a tablet displaying a webpage titled "Justice & Belonging." The page contains text on diversity commitment. The background is light blue.
The Objective
Create a recognizable identity for an evolving initiative

The goal was to develop a symbol that could represent an initiative focused on justice, belonging, and cultural change within an academic setting. The identity needed to feel meaningful and forward-looking while remaining simple enough to work across print, digital, and audio platforms.

Branding guideline document featuring the "JXB Justice & Belonging" logo, color swatches, and Gotham Bold and Medium fonts. Refined and professional tone.
Red and white folder with logos of the Weitzman School of Design and JXB Justice & Belonging. Professional and academic design theme.
Design Solution
A mark inspired by reflection and convergence

The logo concept grew from the idea of light refracting across a CD surface, creating an “X” formed by rainbow diffraction. This intersection became a symbol of convergence, momentum, and connection between Justice and Belonging. The “J” and “B” anchor the mark while the intersecting forms reference motion, sound, and progress. The final identity connects visually to the Weitzman color palette while providing a distinctive symbol for JxB.

A series of papers lay scattered. The central paper is titled "Weizmann Justice & Belonging (JxB) Outcomes Dashboard." Each paper features sections with vibrant orange and blue blocks, containing text and checkmarks, on a gray background. The documents convey an organized, professional tone.
Color Palette
Mint
Yellow
Red
Blue
Gray
White text on a blue background reads "A symbol of convergence, momentum, and progress."
Challenges & Accommodations
Interpreting an abstract vision

The initial inspiration was highly conceptual and symbolic. The challenge was translating that idea into a mark that felt clear, meaningful, and practical for everyday use.

A white tote bag against a light blue background displays the JXB logo. The logo has the letters "JXB" with a colorful "X" in red, blue, and yellow hues. Below, the text reads "Justice & Belonging."
A woman wearing a white T-shirt with the JXB logo. The logo has the letters "JXB" with a colorful "X" in red, blue, and yellow hues. Below, the text reads "Justice & Belonging."
Outcomes
A clear identity for dynamic application in ongoing communications

The Justice and Belonging mark now provides a distinct visual anchor across events, publications, and communications, helping JxB present its work consistently and build recognition within the school community.