Blog | CWP Design - Brand Strategy & Design for Multigenerational Brands

Blogstrategic2024-07-31T10:10:36-04:00

Silence Speaks Volumes: Cutting Through the Noise

In today’s branding and design landscape, there’s a constant race to be noticed. Many brands aim to be the most... Read More

Brand Design Blog

Back-to-School Branding: Lessons in Design Excellence

Brand Design Blog, Digital Design

Pictures can be a pain in the asset

Why ‘Minimum Viable Product’ Design Can Cost You More

Who Run CWP? (Girls!)

Brand Design Blog, Digital Design

The Chicken and Egg Conundrum of Rebranding

Accessibility, Brand Design Blog, Multigen Branding

How To Build A More Inclusive Brand

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Designers come in all forms, and our team is proof

Designers come in all forms, and our team is proof! Amber (left) and Vienna (right) create stunning designs for our clients, while Emma (center) manages our studio and designs our culture—keeping the virtual team connected with icebreakers and team outings. It’s an essential role in our remote world!

#CWPDesign #DesignCulture #CreativeTeam

#Accessibility: A close-up photo of three smiling women, outdoors on a sunny autumn day.

Every year, we saddle up with CCTC to design the l

There’s nothing better than a client loving a ba

There’s nothing better than a client loving a badass design that was built just for them. They gave us the direction, and seeing it come together like this felt awesome. Nailed it. 😮‍💨

Milestones are worth celebrating! We’re excited

How do you approach local team outings when your c

How do you approach local team outings when your coworker lives on the opposite coast? Check out our solution! We couldn’t face another team lunch without our VP of Strategy Lori’s face, so we made it happen. The result was more fun than we could have imagined. Lori’s “presence” infused fresh energy and creative spark into our time together. It was a great way to embrace hybrid team-building and keep everyone connected, near and far. This is how we love to vibe, bringing creativity, connection, and a little humor into everything we do!

#CWPDesign #TeamLunch #HybridTeam #CreativityBoost

#Accessibility:
Slide 1: Two smiling women sitting at a lunch table, with an enlarged cardboard cutout of their coworker’s face in between them.
Slide 2: A photo taken through a doorway, with two smiling women peering out from behind each side of the doorway, and a cardboard cutout of a fifth woman also smiling on the left side.
Slide 3: A cardboard cutout of a smiling woman’s face propped on a table, pretending to eat cake.
Slide 4: A smiling woman sitting next to a cardboard cutout of her coworker’s face. The cardboard cutout is wearing a gray hoodie.
Slide 5: A waiter in a restaurant is cradling a cardboard cutout of a smiling woman’s face, pretending to dip her down towards the floor.
Slide 6: Two smiling women are sitting next to each other in a restaurant booth, holding up a cardboard cutout of their coworker’s face. The two women are pretending to feed the face a fry.

We were thrilled to partner with The AAPSS on mate

We were thrilled to partner with The AAPSS on materials for this year’s Daniel Patrick Moynihan Prize! In celebration of Senator Moynihan’s legacy of advancing the public good, The AAPSS’s annual Daniel Patrick Moynihan Lecture honors leaders in social science and public policy and offers them a platform to speak out on critical social problems.

#CWPDesign #GraphicDesign #AAPSS #MoynihanPrize #DesignForGood

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