Blog | CWP Design - Brand Strategy & Design for Multigenerational Brands

Blogstrategic2024-07-31T10:10:36-04:00

Silence Speaks Volumes: Cutting Through the Noise

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Brand Design Blog

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Brand Design Blog, Digital Design

The Chicken and Egg Conundrum of Rebranding

Accessibility, Brand Design Blog, Multigen Branding

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How do you approach local team outings when your c

How do you approach local team outings when your coworker lives on the opposite coast? Check out our solution! We couldn’t face another team lunch without our VP of Strategy Lori’s face, so we made it happen. The result was more fun than we could have imagined. Lori’s “presence” infused fresh energy and creative spark into our time together. It was a great way to embrace hybrid team-building and keep everyone connected, near and far. This is how we love to vibe, bringing creativity, connection, and a little humor into everything we do!

#CWPDesign #TeamLunch #HybridTeam #CreativityBoost

#Accessibility:
Slide 1: Two smiling women sitting at a lunch table, with an enlarged cardboard cutout of their coworker’s face in between them.
Slide 2: A photo taken through a doorway, with two smiling women peering out from behind each side of the doorway, and a cardboard cutout of a fifth woman also smiling on the left side.
Slide 3: A cardboard cutout of a smiling woman’s face propped on a table, pretending to eat cake.
Slide 4: A smiling woman sitting next to a cardboard cutout of her coworker’s face. The cardboard cutout is wearing a gray hoodie.
Slide 5: A waiter in a restaurant is cradling a cardboard cutout of a smiling woman’s face, pretending to dip her down towards the floor.
Slide 6: Two smiling women are sitting next to each other in a restaurant booth, holding up a cardboard cutout of their coworker’s face. The two women are pretending to feed the face a fry.

We were thrilled to partner with The AAPSS on mate

We were thrilled to partner with The AAPSS on materials for this year’s Daniel Patrick Moynihan Prize! In celebration of Senator Moynihan’s legacy of advancing the public good, The AAPSS’s annual Daniel Patrick Moynihan Lecture honors leaders in social science and public policy and offers them a platform to speak out on critical social problems.

#CWPDesign #GraphicDesign #AAPSS #MoynihanPrize #DesignForGood

Boo-lieve it or not, at CWP we focus on creative v

Boo-lieve it or not, at CWP we focus on creative visions— scary ones are a “no ghost”! Wishing you all the treats and no tricks this Halloween as we look ahead toward Frightday!

#CWPDesign #HappyHalloween #SpooktacularDesigns #GraphicDesign

Cheers to 20 years! Next week @NephCure will be ho

Cheers to 20 years! Next week @NephCure will be hosting the 20th anniversary event of their signature Countdown to a Cure NYC. NephCure works to create a better world for everyone affected by rare, protein-spilling kidney disease by leading the revolution in research, new treatments, and care. We’re thrilled to be partnering with NephCure to bring their vision to life for this gala event. Congrats on this milestone as NephCure continues to work toward their mission, moving closer to a cure each day!

#Accessibility:
Slide 1: Two black trifold invitations for NephCure’s Countdown to a Cure New York City. The invitations are set against a light gray background. They showcase white and gold lettering and gold design elements to reflect a glamorous vibe. The first invitation shows the cover, while the second invitation opened up slightly offset behind the first.
Slide 2: A save the date card for NephCure’s fundraising event, in a similar style to the invitation, with white and cold text and gold design elements.

Fun fact: Our CWP Founder (Corey) and VP of Strate

Fun fact: Our CWP Founder (Corey) and VP of Strategy (Lori) have been working together since long before CWP existed. While our memories are a bit blurry on exactly how long (much like this picture), our collaborative skills are always in focus. Just goes to show— when you find that person that you can kick ass with on a group project, you stick with them.

#Accessibility: Close-up photo of two young girls smiling broadly for the camera. Their brown hair is pulled back into ponytails and they are dressed for summer. They share a joyful demeanor.

Sneak peek into this year’s Roundup event for @c

Sneak peek into this year’s Roundup event for @cctckids!

Now in its 22nd year, the annual Roundup is held in support of advancing the cause of Children’s Crisis Treatment Center (CCTC)— a Philadelphia non-profit agency with a mission to passionately serve the mental and behavioral needs of children and families beginning in early childhood. It’s a badge of honor to partner with CCTC on this western-themed event again this year. We’re really feeling the vibes of the western starry skies. Invitations are on the horizon!

#CWPDesign #CWPEventBranding #GraphicDesign #PhillyGraphicDesigners

#Accessibility: “Save the Date” postcards for the Children’s Crisis Treatment Center’s Roundup on December 6, 2024, at 7:00 PM, at The Grand Belle, Bellevue Hotel, Philadelphia. The design features a mountain and night sky with desert illustrations on a yellow and navy background.

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