Are you using “invisible” fonts without knowing it?

Did you know that there are fonts that some people can’t see?

Not all fonts are created equal; some are better than others when it comes to being legible, accessible, and inclusive to audiences across age groups. Typeface, size, spacing, and color can all factor into whether people can easily discern your messaging. Some fonts are ornate or ambiguous with “imposter” letters that are hard to distinguish from each other. If you’ve ever questioned whether something was an uppercase ‘i’ versus a lowercase ‘l’ you know what we’re talking about. Challenging text can lead to misinterpretation, or people might just give up and not read it. In short, the message gets lost.

Considering accessibility in design efforts is good for business: companies that can create more inclusive and equitable experiences for consumers of all ages and abilities can increase brand loyalty. Font style selection should therefore be just as purposeful as any other brand element. Customized, small changes to font type and size can have a big impact on your brand—creating a more inclusive, user-friendly, and accessible experience for a broad base of consumers.

Thoughtful design choices are within reach, and can help expand your reach. Check out our tips for ensuring accessible font design.