Higher Education Branding & Strategy
In higher education, your brand goes beyond logos and colors—it shapes how students, faculty, alumni, and the community perceive and engage with your institution. At CWP Design, we’ve partnered with universities like the University of Pennsylvania, Temple University, and Arcadia University to create branding that reflects their unique identity while supporting their long-term goals. Whether it’s recruitment campaigns, event branding, or digital presence, we create cohesive strategies that resonate across generations.
Every institution has its own story, mission, and values. Our approach to branding starts with understanding what makes your university stand out, then bringing that story to life across all touchpoints. From admissions materials and campus signage to digital campaigns and alumni engagement, we ensure that every interaction with your brand feels authentic and inspiring.
Who We’ve Worked With
Who We’ve Worked With
Our Unique Edge
Balancing Tradition with Innovation
With extensive experience in higher education branding, we understand the challenge of appealing to multiple generations—prospective students, current faculty, and alumni. We help universities strike a balance between honoring their history and innovating to attract the next generation of learners.
Our strategic approach ensures consistency across every platform—whether it’s a physical campus banner, an online admissions portal, or social media campaigns. We work with your team to craft designs that are not only visually compelling but also aligned with your institution’s core values and future vision.
Case Study
Center for Applied Health Informatics
The Center for Applied Health Informatics maximizes Penn Medicine’s ability to mobilize resources and react to rapid changes in health care using applied health informatics. Acting as a “center of centers,” the organization connects various groups that operate independently but collaborate to achieve a shared purpose.
Through a strategic process, we uncovered their strengths and helped them create a cohesive brand identity, website, and digital aesthetic for their online presence. The result? A brand that effectively represents their role within Penn Medicine, driving collaboration and innovation across their network.