Background

NephCure is an international nonprofit that empowers people with rare, protein-spilling kidney disease to take charge of their health.

We work in close partnership with NephCure as a brand ally, operating as an extension of their team. After years of designing the branding for their signature events, our relationship expanded to support their ongoing educational efforts, advocacy, and patient engagement. By focusing on their day-to-day brand management, we ensure every design is fresh yet consistent with their brand assets.

Challenge

In working with a large and dispersed team, our emphasis on collaboration ensures a streamlined process.

Solution

Our team leverages NephCure’s brand style guide to apply design best practices for on-brand visuals.

Results

Everything that NephCure puts out to the world is consistent with their brand to help build awareness.

“Throughout our partnership, CWP has been a true collaborator, working with us every step of the way to tailor their services to best suit the needs of our staff.

Over the past several years, CWP has consistently proved to be an invaluable asset, ensuring meticulous attention to detail for our ever-expanding roster of programmatic and fundraising events. Their team’s expertise and dedication have played a pivotal role in ensuring that each design aspect of our events is covered. During busier times, CWP is able to bring more individuals on board to ensure that everything gets done efficiently and to the highest standards. This adaptability has been a game-changer in allowing us to successfully execute our initiatives. We wholeheartedly extend our gratitude to CWP for their unwavering support, creative excellence, and commitment to our cause.”

— Kylie Karley, Director, Marketing & Communications, NephCure

Challenges and Accommodations

In working with a large and dispersed team, new requests can come in at any time from any number of individuals. Our emphasis on collaboration, systems, and communication ensures a streamlined process and quality product for every engagement, big and small.

The Solution

Our dedicated team of designers, copyeditors, and proofreaders leverages NephCure’s brand style guide to apply design best practices for buttoned-up visuals that are on-brand, yet lend a distinct flavor for the sub-brand of each NephCure program or experience. By leaning into the brand toolkit functionality of Canva and setting up templates and designs as appropriate, we empower the client to be able to make tweaks internally for materials that are time-sensitive or need frequent updating.

Challenges and Accommodations

In working with a large and dispersed team, new requests can come in at any time from any number of individuals. Our emphasis on collaboration, systems, and communication ensures a streamlined process and quality product for every engagement, big and small.

The Solution

Our dedicated team of designers, copyeditors, and proofreaders leverages NephCure’s brand style guide to apply design best practices for buttoned-up visuals that are on-brand, yet lend a distinct flavor for the sub-brand of each NephCure program or experience. By leaning into the brand toolkit functionality of Canva and setting up templates and designs as appropriate, we empower the client to be able to make tweaks internally for materials that are time-sensitive or need frequent updating.

Our goal with every deliverable is to bring an already-existing brand to life, making outputs that feel polished and unique based on an established collection of brand inputs.

The Outcomes
Everything that NephCure puts out to the world is consistent with their brand, engaging with their audience, and eye-catching to build awareness and brand growth.

In working lockstep with the NephCure team to support their cross-organizational initiatives, we’ve removed the stress of executing materials for their ongoing efforts, so that they can better focus on the strategy of their underlying mission.