Background
Reimagining a digital home for intergenerational leadership.
Started in 1996 by Michael D. Eisner, then-Chairman and CEO of The Walt Disney Company, and his wife Jane in order to focus their family’s philanthropic activities, The Eisner Foundation is the only U.S. foundation dedicated exclusively to advancing intergenerational solutions, bringing older and younger generations together to strengthen communities. Through its grantmaking, fellowships, and advocacy, the foundation has become a leading voice in the field.
However, its existing website had grown increasingly difficult to navigate over time. Content had accumulated without clear organization, making it harder for grantseekers, practitioners, and researchers to access the foundation’s insights and resources. The organization partnered with us to redesign the site and develop updated messaging that would better communicate its leadership in the intergenerational space while improving usability for multiple audiences.
Challenge
Improve how the foundation’s work is understood and accessed across a complex content ecosystem.
Solution
A streamlined website structure and refined messaging built around clarity, leadership, and accessibility, shaped by a multigenerational design lens.
Results
A modern, accessible digital platform that highlights the foundation’s impact and expertise and invites deeper engagement.
Challenge
Improve how the foundation’s work is understood and accessed across a complex content ecosystem.
Solution
A streamlined website structure and refined messaging built around clarity, leadership, and accessibility, shaped by a multigenerational design lens.
Results
A modern, accessible digital platform that highlights the foundation’s impact and expertise and invites deeper engagement.
The Objective
Position the foundation as the leading voice in intergenerational work
The new site needed to clearly explain what “intergenerational” means and why it matters, while presenting the foundation as a trusted authority in the field. At the same time, the experience had to serve several audiences, including grantseekers, fellowship applicants, researchers, and practitioners, each looking for different types of information. Improving accessibility and simplifying navigation were essential priorities throughout the process.
Design Solution
A structured, accessible website built around clarity and discovery
We redesigned the site architecture to streamline the user journey and make important information easier to find through clear pathways. Key content was surfaced more intentionally, helping visitors quickly understand the breadth of the foundation’s impact.
Accessibility considerations informed design decisions at every stage, from typography and color contrast to navigation and content hierarchy, ensuring the site could serve a wide range of users. Visually, the design prioritizes clarity and engagement over trend-driven aesthetics, using clean layouts and thoughtful visual structure to guide visitors through complex information without distraction.
A digital platform designed to make intergenerational impact visible.
Color palette & Typography
Blue
Purple
Green
Orange
Tan
Lustria Regular
Poppins Medium
Poppins Bold
Challenges & Accommodations
Balancing authority, accessibility, and depth of content
The site needed to communicate expertise and leadership without feeling dense or difficult to navigate, while accommodating a wide range of content, from research and resources to funded initiatives, without overwhelming users.
An additional consideration was how to work with the foundation’s existing visual identity. The handprint logo introduces a more playful, human element, but the overall experience needed to convey credibility and seriousness appropriate for a leading philanthropic organization. The challenge was creating a design that felt grounded and authoritative without losing the warmth embedded in the brand. At the same time, the visual approach needed to remain engaging without relying on overly stylized or trend-driven design, ensuring the experience feels accessible, credible, and enduring.
Outcomes
A clearer platform for sharing ideas, resources, and impact
The redesigned site provides a stronger foundation for communicating the organization’s mission and the broader importance of intergenerational work. Visitors can more easily understand the concept, explore funded programs, and access resources that demonstrate the foundation’s expertise. The result is a streamlined digital presence that supports multiple audiences while reinforcing the foundation’s role as a leader in the intergenerational field.
