The fast rise of artificial intelligence (AI) has transformed the modern world in ways we only once imagined. From self-driving cars to voice-activated smart homes, in many ways AI has brought unprecedented convenience and efficiency into our lives. But on a recent team call, we were unanimously lamenting the mountains of laundry we each faced, which prompted the question, “Why can’t AI fold my laundry?”

One basic reason is that artificial intelligence doesn’t necessarily translate into physical performance.  While AI can analyze data, it doesn’t have the perceptual or motor skills for sorting or handling the varying sizes, shapes, and fabrics of different articles of clothing.

But there’s a bigger issue at stake here—AI is reshaping the way we work and play.  The enhanced capability of AI-powered tools to automate mundane tasks and analyze vast data in seconds has created efficiencies enabling more work and value in less time.  What are people doing with that time saved?  More work!  Instead of utilizing the time saved from AI’s efficiencies for leisure or personal tasks (like folding laundry), we’re amping up our work outputs.  This repeating cycle of increased production means our schedules become even more packed, leaving ordinary tasks like laundry by the wayside. 

It turns out the work-life balance we seek is more like a conundrum.  How do we optimize our work while still finding time for the simple joys and chores of life?  The real challenge isn’t actually about laundry, but about understanding how to use AI responsibly so that we don’t sacrifice our well-being in the quest for endless productivity. 

‘Tis the season for slowing down, and as we reflect on how we manage the time and opportunities that AI has gifted us, there seems to be a lesson in not getting caught up in the speed cycle of AI productivity. Maybe, just maybe, we should sometimes opt to fold our own laundry, taking a moment to appreciate the blend of technology and simplicity in our lives. 

If you’re reimagining the fabric of your brand identity, we can help you sort it out.  Let’s chat!